From featuring in a Solange Knowles music video
in 2012, to being the subject of a viral Guinness ad
(and an accompanying documentary, The Men Inside The Suits
) in 2013, Congo's Societé des Ambianceurs et des Personnes Élégantes or Sapeurs—a society of everyday men with a penchant for dressing elegantly—has planted itself firmly in the global spotlight.
It's 2014 and the Congolese dandies have moved on to inspiring art, as seen in the music video accompanying Congolese singer Fredy Massamba's groovy single Nkembo (off his 2013 album, Makasi). Watch as flamboyantly dressed men take to a boxing ring for the ultimate style showdown, with Massamba (himself dressed to the nines) playing commentator.
Buy Massamba's Makasi on iTunes and see remarkable photos of the Sapeurs here.