Huawei launched a customized version of its Ascend W1 Windows Phone for Africa on February 4, as Microsoft tries to penetrate the continent. The phone, called the Huawei 4Afrika, is being launched in Angola, Egypt, Ivory Coast, Kenya, Morocco, Nigeria, and South Africa, and will be available in blue, red, black, and white. The device will be the first in a "4Afrika" series, part of Microsoft’s bigger strategy
for the region.
The phone will come with a 4-inch display, dual-core 1.2GHz processor, 4GB of internal storage and pre-loaded custom apps written by Africans for Africa.
The director of Microsoft’s Windows Phone division in the Middle East and Africa, Gustavo Fuchs, told the BBC that the company’s objective is to boost smartphone ownership in what it sees as a growth market. "If you look at current penetration compared with the US or Europe, which is around 50%, in Africa the average is very close to 10%, less in some parts," he said.