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FASHION REVIEW: London Fashion Week
By Ezinne Ukoha

London Fashion Week, known worldwide for its avant-garde and trend-setting elements made a few changes this year by incorporating a few key changes to evoke a spirit of symbolism and endurance.

The Autumn/Winter 2009 show sponsored by the British Fashion Council?also cut its program to five days, Feb 20th to 25th, but one major standout was the decision to open the show without the usual over-the-top display that is expected and delivered.

Instead in keeping with the “ethical” theme, Esthetica, a fashion initiative founded three years ago by the fashion council to help promote and encourage eco-driven environmentally friendly clothing and accessories kicked off the fashion week event.

Unique and futuristic designs were revealed dispelling the concern that because of their origin it would be a dull and uninspiring show.

Esthetica’s most high-end label, Noir, founded by Peter Ingwersen, draped their models in classic but edgy pieces as seen in the photo above. Using cool and crisp colors combined with the genius mix of leather and silk fabrics, the collection was able to maintain the right level of fashion-forwardness and creativity while also adhering to the “estethica” rules of design.

As Ingwersen explained, “We all look to inspire the industry and consumers that sexiness, luxury, fashion, corporate social responsibility and ethic can work in harmony together without comprising style.”

Some of the key criteria that all labels wanting to join the eco-friendly designer bandwagon have to abide by include; making sure farmers and producers are fairly compensated for their labor, using only natural and man made materials, and focusing not so much on the timely production of clothes but on the quality and overall efficiency.

The goal is to crank out superior quality clothing that is both sustainable and eco-friendly.

It seems the times we live in, followed by the economic crisis that has paralyzed virtually every civilized country on the planet has encouraged this much lauded incentive. Hopefully all the other progressive nations with a high stake in the International fashion trade will follow suit.


Ezinne Ukoha?has her own fashion?blog at? www.trendybuzz.blogspot.com.

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The Noir Show from Denmark strut their stuff: Photo Courtesy of wwd.com

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