Coca-Cola has a history of creating positive ad campaigns for Africa, and the beverage giant’s latest, Africa Let’s Go Crazy walks in the footsteps of its last, A Billion Reasons To Believe In Africa.
Based on “a research carried out by BMC Innovation Company across 20 markets in which it was found that 95% of people feel that for the world to be a happier place, we need to start being kinder to each other,” Africa Let’s Go Crazy focuses on the power of random acts of kindness.
The first video ad in the campaign (below) features Coca-Cola’s Billion Believers
including Kenyan Douglas Rori who fights hunger in his country, Nigeria’s breakdancing traffic warden
, Corporal Sebul Audu, Ugandan photojournalist Edward Echwalu
and Ethiopia’s World Laughter Champion
, Belachew Girma. The soundtrack of the ad is Continent Of Kindness
, performed by Ugandan singer-songwriter Maurice Kirya.