A magazine for Africans and friends of Africa...Our Voices, Our Vision, Our Culture

A Very Visceral Collection
By Abi Ishola & Dionna Matlock

Artistry is a part of Sherita Jennings’ DNA.  The budding fashion designer and South Carolina native was born into a family of self-taught artists: her grandmother specializes in sewing and pattern making, her mother in confectionary, her father in painting, and her grandfather in carpentry.  By the time she was nine-years-old, it was her stepmother, who worked as a secretary by day and fashion designer by night, who inspired her dream of becoming a designer.  


Jennings is now the new generation of talent in her family.  The young entrepreneur debuted her women’s ready-to-wear line titled, Viscera New York, during New York Fashion Week in September.  She says her love for indigenous cultures throughout the world inspires her signature hand beaded embroidery and colorful prints.  During her senior year at More College of Art and Design in Philadelphia, she was awarded a Fellowship that gave her the opportunity to visit Ghana.  There she studied native West African techniques like Kente Cloth Weaving and Adinkra stamping, which she incorporated into her final collection at More. 

“My experience with the local artisans in Ghana helped me understand my subconscious attraction to certain colors, patterns, and natural materials,” she said.   

The introductory collection of Viscera New York, titled “Mechelle,” is best described as an artistic interpretation of India’s Thar Desert.  It features hand-painted sequins, silk blends, and linen with gold lame threading set in rich warm gold tones, with touches of turquoise and toffee. 

Intro by Abi Ishola and Dionna Matlock
Video produced and edited by Abi Ishola